Now playing: The RitualStanding ovation shipping… free over $50Sing along, save 10%Small-batch since 2019Curtain up on new drops
Now playing: The RitualStanding ovation shipping… free over $50Sing along, save 10%Small-batch since 2019Curtain up on new drops

No. 03 Cedar & Smoke

Cue it up
Now Playing

Bye bye,
bad beard days.

Cold-pressed oils, hand-poured balms, tools that earn the spotlight. A little bit gay. A lot bit groomed.

A dapper leading man with an immaculate beard in a hot pink sequined jacket★ The Leading Man

Our best-selling beard oil. Deserves top billing, gets it.

Signature blends07
Plant-based100%
Standing ovations

"The best 90
seconds of my
morning."

— Marcus H.

Cold-pressed casting call.

Argan, jojoba, grapeseed. No synthetic fragrance, no filler.

Poured to a soundtrack.

Seven blends, bottled the same week they ship. Vinyl optional.

Encore at your doorstep.

Carbon-neutral shipping. Free over $60 in the US, flat-rate everywhere else.

Act II · The Cast

Meet the ensemble.

No. 03 Cedar & Smoke Beard Oil
The Star · Beard Oil

No. 03 Cedar & Smoke

Cedarwood · Vetiver · Bergamot

$32
No. 07 Bourbon Vanilla BalmBestseller

"Put on a
happy face."

Song 04 · No. 07 Balm

Sandalwood Pocket CombNew
Boar Bristle Beard Brush

The Full Number.

Oil, balm & comb — boxed together. Save twelve of your American dollars.

Buy the kit · $78
Program Notes

A little bit gay.

A lot bit groomed.

We think a beard deserves better than the drugstore aisle. So we make what we'd want on our own vanity — and we're not embarrassed about the color.

Every bottle is filled in a Portland workshop the size of a two-car garage. We know our botanical suppliers by first name and cap every batch at 400 units — because oxidized oil is a tragedy, and not the fun Broadway kind.

If a formula doesn't earn its place through a season of daily use, it doesn't make it to the stage. Short catalog. Long standing ovations.

Read the full ritual
Curtain Call

Sing along.
Save 10%.

One monthly note. New drops, ritual notes and the occasional show tune. No filler, same as our oils.